Live
Founder2025–PresentDenver, CO

Regulr

AI-powered customer retention for local businesses. Turn every customer into a regular.

REGULR · LIVE
10:42 · 5G · 87%
R
Regulr · GLOW AESTHETIC
now
Sarah, 6 weeks since your last Hydrafacial. Book by Friday and your LED boost is on us. ✨
R
Regulr · CORNER PUB
now
Mike, new Odell IPA on tap. Your usual seat misses you. First pint's on us tonight.
R
Regulr · SOL YOGA
now
Elena, you crushed 8 classes this month! 🔥 You just hit Gold tier. Bring a friend free tomorrow.
GA
GLOW AESTHETIC
Med Spa
Member
Sarah · Bi-monthly
Visits
12
Tier
VIP
This week
LED boost free
Book by Fri
CP
CORNER PUB
Bar · Denver
Regular
Mike · Regular
Visits
47
Streak
3 wks
Tonight
First pint
On us · 6–10p
SY
SOL YOGA
Fitness
Gold
Elena · Gold tier
Classes
8
Tier
Gold
Reward
+1 free
Vinyasa · 9a
Overview

Regulr is the customer retention layer for independent local businesses. It connects to your POS, learns each customer, and runs 1:1 retention marketing on autopilot, so customers come back more often, spend more, fill your events, and leave more 5-star reviews.

67% of first-time customers never return to a local business. Most owners spend $0 on retention because they don't even have contact info for their own customers. Regulr fixes both: capture every visit as a known customer, then bring them back with personalized AI campaigns delivered straight to Apple and Google Wallet.

Responsibilities
  • Founder & CEO
  • Product Strategy
  • Brand & Identity
  • Web & Marketing Site
  • AI / LLM Pipeline
  • POS Integrations
  • Wallet Pass Design
  • Pilot Operations
The retention math

Loving you isn't enough. They have to come back.

The numbers behind why retention is the highest-leverage channel for local businesses, and the gap most owners can't even reach.

67%
Of first-timers never return
to a local business
Cheaper to retain
vs. acquiring a new customer
$0
Average retention spend
at a local business today
~8%
Customers contactable
no phone, no email, no way back
The product, in one line

Capture them. Bring them back. Automatically.

Regulr is the only retention stack that solves both ends of the problem (the contact gap and the marketing gap) for the long tail of independent venues that have never had software like this.

Step 1 · Capture

Turn every visit into a known customer.

A QR code on the table. An NFC sticker at the bar. A 15-second branded quiz. A personalized offer. Phone number captured, wallet pass delivered. All before they leave the venue.

15–28% of visitors convert to known customers, without the staff lifting a finger.

  • QR + NFC at every touchpoint
  • 15-second branded quiz
  • Personalized offer per answer
  • Wallet pass · Apple or Google
15–28%
Visitors → known customers
<15s
End-to-end opt-in
01 / 04
Step 2 · Retain

POS data in. Personalized marketing out.

An LLM pipeline reads your transaction data, learns each customer's visit cadence, spend, and category preferences, then writes 1:1 messages in your brand voice. Not batch blasts. Not generic templates. Real messages that feel like a thoughtful owner texting a regular.

Picks the right channel, the right time, and the right offer for every person on the list. Daily, with zero manual work after setup.

  • Per-customer cadence + spend modeling
  • Brand-voice tuned to your venue
  • Channel + time picked per message
  • Daily run. Zero manual work.
02 / 04
What the AI actually sends

Three customers. Three completely different messages.

All generated automatically from POS data. The AI knows who they are, what they buy, when they show up, and when they shouldn't have stopped.

R
REGULR
now
Sarah, 6 weeks since your last Hydrafacial. Book by Friday and your LED boost is on us. ✨
Sarah
Glow Aesthetic · Med Spa
Win-back · 42 days lapsed
R
REGULR
now
Mike, new Odell IPA on tap. Your usual seat misses you. First pint's on us tonight.
Mike
Corner Pub · Bar
Re-engagement · 12-day gap
R
REGULR
now
Elena, you crushed 8 classes this month! 🔥 You just hit Gold tier. Bring a friend free to Vinyasa Flow tomorrow at 9am (only 3 spots left).
Elena
Sol Yoga · Fitness
Loyalty reward · Tier upgrade

Generated from real POS schemas across med spa, bar, and fitness pilot accounts.

Step 3 · Deliver

Always in their pocket. Never in their spam.

Every captured customer gets a branded Apple or Google Wallet pass. Push notifications are free, instant, and land on their lock screen. Not in an inbox, not blocked by a carrier.

DC
Dink Club
Denver · CO
Player
Marcus Reyes
Since Feb '25 · Top 5% all-time
Year
24 visits
DUPR
4.21
This week
Free court hour
Use by Sun
DC · 0024 · MR

Lives in Apple Wallet or Google Wallet. Always on their phone.

Why wallet > SMS > email

The economics aren't close.

Channel
Cost / msg
Deliverability
30-day retention
Wallet push
$0.00
100%
90%+
SMS
$0.015
95%
45%
Email
$0.0038
85%
21%

Per-message economics across our pilot accounts and industry benchmarks.

Step 4 · Grow

Turn great visits into 5-star reviews.

Reviews are the #1 driver of new customer acquisition for local businesses. But owners are too busy to ask, and customers forget. Regulr fixes both.

POS confirms a visit. The AI identifies the happy ones: repeat visitors, high spenders, big-tip nights. A perfectly-timed review nudge goes out two hours later, while the experience is fresh, with a one-tap link to Google, Yelp, or TripAdvisor.

  • POS confirms the visit
  • AI scores the moment
  • 2-hour timed nudge
  • One tap to post
2–3 / mo
Without Regulr
the average local business
15–25 / mo
With Regulr
across our pilot accounts
04 / 04
Connected Packaging

We put the same engine on retail shelves.

Connected Packaging is Regulr for craft brewers and CPG. A serialized NFC + QR sticker on every 6-pack you ship. A portion of buyers tap the sticker, opt in, and become known customers we can reach instantly through wallet push, turning the retail channel into a first-party audience you actually own.

Connected Packaging

The retail channel craft brewers have been waiting for.

You ship hundreds of thousands of cans a year. You don't know who buys a single one. Distributor data is opaque, marketing budget evaporates into Meta, and limited releases launch into the void.

Most connected packaging is a one-time agency stunt. Regulr's version is the opposite: permanent infrastructure. A first-party list you own, a free always-on push channel, and an asset that compounds across every can you ship.

  • Sticker · NFC + QR on cartons
  • Scan · 30-second branded flow
  • Push · wallet notifications, free forever
  • Own · first-party list, no distributor in between
99%
Wallet read rate
5%
Facebook organic for comparison
Retail
Built for the long tail

Eight industries. One retention engine.

Breweries & bars · food halls · pickleball complexes · restaurants · fitness & yoga · day spas · wine bars · event organizers. Different cadences, different patterns, same playbook: capture, retain, deliver, grow.

The pilot

Live in 15 minutes. Not 15 days.

No onboarding calls. No implementation timelines. Connect Toast, Square, or Clover; the AI scans your website and generates your brand voice, branded quiz, and wallet pass design; print the QR codes; campaigns start running on day one.

Two-month pilots are $499 flat. Everything included, no per-message fees, cancel anytime. Founder-led onboarding, weekly check-ins, no handoffs.

  • Connect POS
  • AI scans brand
  • Place QR codes
  • Live on day one
Apply for a pilot · regulr.ai/apply
Pilot

Stop losing customers you already won.

Contact03

Let's build
something good.

brian@boesen.io

The fastest way to reach me. Hellos welcome.